A Retail Chain Brand
Retail / Chain · 2025
Private-domain membership + live commerce lifted repurchase from 18% to 41%.
Challenge
Store traffic plateaued and members went dormant, with no online-offline growth loop.
Solution
Built membership CRM and WeCom private domain, combined with brand live rooms and flash sales into a closed loop.
Results
- Repurchase 18% → 41%
- 500k+ private-domain users
- +60% single-session GMV
Products used
ERP / CRM SuiteLive Commerce